The Lack of Digital Proximity - SMEs Waste Potential During Covid-19 Crisis

Many companies used creative measures on social media during the pandemic. This is not the case for SMEs. In her thesis "The Use of Social Media in the Communication Policy of SMEs in the Covid-19 Crisis", ISM alumna Rebecca presents the key problems SMEs face when using social media during the crisis and shows: Many opportunities remain untapped.  Read more...

LinkedIn Hacks Part 3: How to increase your visibility

How can I reach a larger community? How do I get the right people to notice me? In the third part of our LinkedIn Hacks, we explain how you can increase your visibility with just a few tricks.  Read more...

The Net Zero Age: Sustainable Finance as a Growth Topic

Sustainable financing has established in the mainstream of the capital markets faster than expected. What impact does this have on the corporate landscape? And what does it mean for my own investment?  Read more...

It's a Match - The ISM Mentoring Program Starts into the Next Round

What interests and wishes do young graduates have today? What is important to them when choosing a career? In our ISM Mentoring Program, you will gain valuable insights into the current topics of young professionals and support students with questions about finding an internship, applying for a job, choosing a career or preparing for exams.  Read more...

How Tights Drive Sustainability in the Fashion Industry

ISM alumna Alexandra Tymann won the Red Dot Product Award for her collection of seamless and ladder-resistant tights. Now she is launching biodegradable tights that are also ladder-resistant with her brand Hedoine. In this interview, she explains how she wants to counteract the throwaway culture in the fashion industry and how sustainability and fashion will be reconcilable in the future.  Read more...

LinkedIn Hacks Part 2: My Social Network Image

How do I want to be seen on social media? What should I post to build and support my social network image? In the second part of our LinkedIn Hacks you will get practical tips for your social network image.  Read more...

Fashion Label Bellasor Offers Exclusive Discount

"By woman for women" is the principle of the fashion label Bellasor, founded by ISM student Anna-Lena Bundt. Bellasor represents feminine and timeless fashion. With designs made of high-quality and natural materials, Bellasor wants to support women in finding a self-defined style and strengthen awareness for resources, the environment and nature. The Hamburg-based label is now offering an exclusive discount for alumni on company discounts.  Read more...

New Survey Group For More Insights Into Research Trends

Many of you will still know it from your own student days: The Bachelor's or Master's thesis is due, data has to be collected, surveys have to be evaluated and the required participants are hard to recruit. The actually interesting topic of the thesis can suddenly become a torture.  Read more...

LinkedIn Hacks Part 1: How to Produce Good Content?

Everyone is talking about personal branding nowadays. The business platform LinkedIn is no longer just used to expand one's network or identify new customers, but also to present oneself - Be it as an expert or a proud employee who reports on his or her everyday work. But how do I provide my community with good content?  Read more...

Food Supplement Meets Female Empowerment

With her vitamin start-up carefuel, Vanessa not only wants to create a positive experience for women, but also to drive FemCare and Female Empowerment. In the interview she talks about her motivation, visions and tips for success.  Read more...
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