in the latest episode of our podcast „ISM Perspectives on: SME Social Media Visibility,“ Björn Kemper, CEO & Chairman of the Board of Kemper GmbH, discusses how small and medium-sized enterprises (SMEs) can expand their visibility via social media.

ISM alumnus Björn Kemper, who already conducted a masterclass on „Entrepreneurial Branding“ at ISM in April, returns to our podcast to delve deeper into this topic. Learn which channels are relevant for SMEs, how companies can handle the fast-paced digital environment, and what the key criteria are that determine the visibility of social media activities.

 Good to know: This is the last episode before our extended late summer break. Our interview podcast is available on Spotify, Apple, Google, Deezer, and Podigee.  Listen in and subscribe to us on the streaming platforms so you never miss an episode.