The basis of the fashion industry is constantly creating new trends and needs. Can this logic be combined with the principle of sustainability?

We talk about this question in the ISM podcast with Jan Mangold, ISM alumnus and Managing Brand Director of the Swiss premium brand windsor. Jan sees no alternative to anchoring sustainability more firmly in the fashion industry. In an interview with Julian Tröndle from the ISM distance learning program, he talks about customers' expectations of the sustainability management of a luxury fashion brand and about strategies that companies can use to respond to conflicting expectations.

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