With her own "green beauty" brand, Ena Operta is fulfilling a childhood dream. When she started taking a closer look at the cosmetics market during her master's degree in International Management, she was shocked by the ingredients in her makeup products. "Everything is constantly changing to be more conscious and natural. Nutrition. Skin care. Why not makeup?" She was convinced: now is the right time to start her own beauty brand. | For the whole story and an exclusive 15% alumni discount:
With BYENA Beauty, she wants to revolutionize the industry - with certified, vegan decorative natural cosmetics. Her mission is to liberate natural cosmetics from their boring, dusty image and unite the previously contradictory worlds of sustainability and luxury.
"As a perfectionist, I put effort into every phase of product development, from texture to packaging, so that in the end I can hold a product in my hand that I can also recommend to my best friend with a clear conscience."
Ena Operta, Gründerin von BYENA Beauty
Image source: www.instagram.com/byenabeauty
She was able to convince not only her best friend with her products, but also numerous VIP guests at her launch event at the Käfer in Munich. Celebrities such as top stylist Boris Entrup, hosts Funda Vanroy and Verena Kerth, fashion expert and blogger Jeanette Graf and ex-GNTM participant and blogger Darya Strelnikova were enthusiastic about Ena's beauty products.
All BYENA Beauty products are made of natural, nourishing ingredients, are vegan and have been certified by Ecocert according to COSMOS Standard.
BYENA Beauty is offering an exclusive 15% discount to all ISM Alumni. All details about the discount can be found here.
Cover image source: www.instagram.com/byenabeauty