Virtual Event

Why do freezing customers prefer romantic advertising? An introduction to embodied cognition theory

June 18, 2020 from 18:0018:45 o'clock
Registration deadline June 17, 2020
Past event

Body and mind interact in a multitude of ways – for instance, heavier books are considered more important or washing may alleviate guilt. These findings build on embodied cognition which has shown the effects of physical states on our thoughts and behavior. The presentation aims to give a short introduction to the topic and to show what implications this relation between body and mind may have for marketing.

Vortragssprache: Englisch

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